Authors
- Stradze Alexander Eduardovich Doctor of Sociological Sciences
- Gavrilov Alexey Vladimirovich
Annotation
The article explores the role of digital platforms as a tool for motivating young people to engage in regular physical activity, using the “60 Seconds of Sports” project as a case study. An analysis was conducted on participant engagement, activity dynamics, and the impact of various motivational mechanisms such as gamification, social reinforcement, and content personalization. Key factors contributing to the formation of sustainable fitness habits were identified, and the influence of digital initiatives on personal development and life purpose orientations among young people was assessed. The findings demonstrate that digital platforms not only increase physical activity levels but also foster positive behavioral attitudes, making them an effective tool for social motivation.
How to link insert
Stradze, A. E. & Gavrilov, A. V. (2025). DIGITAL PLATFORMS AS A TOOL TO MOTIVATE YOUNG PEOPLE FOR REGULAR PHYSICAL ACTIVITY: THE EXPERIENCE OF THE “60 SECONDS OF SPORT” PROJECT Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", № 2 (58), 171. https://doi.org/10.24412/2076-9091-2025-258-171-181
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