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THE FIRST ALL-RUSSIAN SPORTS EXHIBITION IN THE MIKHAILOVSKY MANEGE IN THE VIEW OF THE DOMESTIC PRE-REVOLUTIONARY PRESS

Social Prerequisites for Physical Culture Formation , UDC: 791.643.3:796.6 DOI: 10.25688/2076-9091.2023.50.2.11

Authors

  • Yudina Elena Yuryevna Candidate of Historical Sciences

Annotation

The article is an analysis of organizing All-Russian Sports Exhibition as the event marketing form and the promotion in the media publications. The articals of the prerevolutionary press clearly show the process of formation of media images of sports for fans. The way of constructing methods of unethical competition was presented by pre-revolutionary journalism. The actual negative and positive experience of both journalistic and advertising activities related to promotion of the Organizing Committee of the Exhibition is considered. The relevance of the work lies in the need to replenish training courses with new scientific data, historically conditioned by the first organizational experience.

How to link insert

Yudina, E. Y. (2023). THE FIRST ALL-RUSSIAN SPORTS EXHIBITION IN THE MIKHAILOVSKY MANEGE IN THE VIEW OF THE DOMESTIC PRE-REVOLUTIONARY PRESS Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2023, №2 (50), 120. https://doi.org/10.25688/2076-9091.2023.50.2.11
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